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evee

Strategy | Creative | Digital

A smart car deserves a smart charger. Enter evee, a cutting-edge solution in electric vehicle charging. Evee partnered with MGL to develop a distinctive identity and branding assets for its smart chargers. Our work included designing the user experience and interface for the chargers themselves, ensuring a seamless integration of brand and functionality.


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evee
evee

Art Direction

For evee, a dynamic and innovative smart EV charger brand, MGL’s initial direction was to reflect its vibrant product and energetic team. We crafted an identity that aligns perfectly with evee’s values and principles, ensuring it resonates across various mediums. The comprehensive brand identity developed by MGL supports evee’s values and principles, creating a strong, unified presence across all touchpoints. This has enhanced the brand’s visibility and acceptance among its audience.

Digital

MGL provided a full suite of marketing materials for evee, encompassing web properties, promotional videos, and a range of conceptual visualizations and renders for their diverse product line. We also created a dynamic lifestyle digital platform to engage and inspire electric vehicle enthusiasts and advocates for reducing carbon footprints. MGL’s marketing solutions provided evee with a cohesive and compelling presence across various channels, effectively engaging their target audience and reinforcing their commitment to environmental sustainability.

evee
evee
evee
evee
evee

UI/UX

At the core of the evee project is the smart EV charger itself. MGL designed the user experience and interface from scratch, delivering a unique and exceptional experience for electric vehicle users. Our goal was to set a new standard in functionality and engagement for EV chargers. MGL’s custom design for the evee charger has redefined the user experience, offering a vibrant and user-friendly interface that enhances the overall functionality of the product.

evee

Testimonial

Working with MGL has been a transformative experience for our brand. From crafting our brand guidelines to producing stunning videos and designing an exceptional website, their team has consistently exceeded our expectations.
The brand guidelines they developed are a masterclass in clarity, uniqueness and telling our story through images, providing us with a solid foundation for all our marketing materials. The website they designed is a perfect blend of aesthetic appeal and functionality, delivering an engaging user experience while reflecting our brand’s personality.

MGL’s creativity, professionalism, and dedication to excellence have been evident throughout every stage of our project. We’re thrilled with the results and look forward to continuing our partnership with them. If you’re seeking top-notch design and media solutions, MGL is the firm to trust.

Kim Sarubbi

Vice President of Media, Division President, COO

media and web

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